Category: Computer Doubts

  • 5 data encryption technology computer security

    5 data encryption technology computer security

    The use of data encryption technology is also an effective way to ensure the security of computer networks. With the gradual progress and development of computer network technology today, network security issues have also received high attention from all walks of life, and have now become a key issue of concern to society. The improvement of our awareness of network security is a guarantee for the gradual development and progress of society. Therefore, this article combines the relevant issues of the application of data encryption technology in computer network security to carry out a detailed analysis for the reference of relevant readers.

    Here are the articles to answer, the doubts about the Application of data encryption technology in computer network security.

    At this stage, computer networks play a vital role in our daily production and life and have become an essential tool for people to store and transmit digital information. However, because of the public characteristics attached to computer networks, digital information can easily be maliciously attacked during transmission, which can cause much information to be tampered with or damaged, and bring us many losses. Data encryption technology is a kind of computer network security technology. Applying it to computer networks can ensure the security of digital information and then ensure the comprehensive interests of computer network customers.

    Overview of computer encryption technology

    (1) Overview of Data Encryption

    Data encryption is the transformation of plain text information into digital information with a key by established cryptography algorithms. At the same time, it is also an important technology for computer security protection. Data protection is the core purpose of key settings, and there are many types of ciphertexts. Among them, port encryption, node encryption, and link encryption are important forms of data encryption today.

    Especially in e-commerce systems and banking systems, the use of data encryption is relatively broad. For example, in a banking system, bank data encryption technology is presented on the link between network devices. In turn, it shows the linkage between it and the network switching equipment. In the use of firewalls and switches, data and information are transmitted to the system security equipment for encryption processing and detection. The use of data encryption technology is to ensure that when data is transmitted over the network, it plays an important role in protecting the data.

    Encryption technology encrypts the data, making it difficult for unscrupulous persons to steal information. We should implement multiple encryption processing of core information, which will strengthen the protection effect. When the information is entered incorrectly, the encryption technology will disconnect or close the data exchange port between the firewall and the switch, which has a certain protective effect. At present, the use of data encryption technology plays an important role in computer network security, and at the same time has a vital practical application utility and value as shown.

    (2) Application and algorithm of data encryption

    Digital signature authentication technology is used in computer network technology, and network authentication technology is the highest stage of data encryption technology development today. It establishes user login permissions through user data verification, which in turn protects against external aggressions and ensures the safe operation of the network. At this stage, the use of digital signature technology is relatively broad. Digital signatures mainly use key calculation methods and digital encryption principles to ensure the safe operation of the network.

    Only after the user data is entered correctly can he log in, which is also the main requirement for digital signature authentication. The cyclic shift algorithm is a common algorithm in data encryption algorithms, which realizes the exchange of data positions. In other words, during data transmission, the data is in bytes, showing a cyclic shift between data bytes, with strong regularity, but it adds greater difficulty to those who decipher the key. Implement the necessary processing of the data and construct the cipher text. This method is applicable and simple.

    The main role of data encryption technology in computer network security

    (1) Helps to reduce resource consumption, energy saving, and optimization

    The application of data encryption technology in computer network security helps to reduce resource consumption and show energy-saving optimization. When using data encryption technology, relevant workers can give full play to the modern energy-saving utility and reduce the loss of resources during network operation. Then, strengthen the control of computer network systems to reflect the important development goals of energy-saving optimization.

    (2) It helps to improve information processing power and reduce costs

    The application of data encryption technology in computer network security helps to strengthen the information processing power of computer network systems and minimize costs.

    • First of all, data encryption technology is essentially viewed. It is the most avant-garde science and technology today. It is used in computer network systems to efficiently improve the processing efficiency of digital information. At the same time, it can improve network technology resources and reduce the overall cost of network operations.
    • Secondly, data encryption technology is improving the efficiency of computer network information processing, while also ensuring the stable operation of network systems, helping to optimize the defects in previous technologies, and gradually improving the implementation of network technology.
    • Finally, compared with our country’s previous computer network technology and today’s data encryption technology, data encryption technology is more accurate at the level of digital information processing. Therefore, this technology can effectively save data processing time to the maximum extent, save physical, financial, and human resources, and finally reduce the overall cost of network operation.

    (3) Helps to improve collaboration capabilities

    The application of data encryption technology in computer network security can be organically integrated with computer network security technology, thereby enhancing the ability of computer network collaboration.

    • First of all, the relevant workers are using data encryption technology to implement a scientific construction of the existing network architecture, thereby strengthening and improving the network architecture and improving the security of the network environment.
    • Then, through the use of data encryption technology, the relevant workers can comprehensively improve the network level and improve their collaboration capabilities.
    • Finally, data encryption technology can effectively assist relevant workers to supervise and manage all network systems, efficiently monitoring their collaboration, and then comprehensively and orderly managing the computer network to ensure the normal operation of the computer system.

    (4) It helps to give full play to the reasoning ability of data encryption technology

    The application of data encryption technology in computer network security helps to give full play to the reasoning ability of data encryption technology. With the widespread use of computer network technology in many fields, relevant workers should comprehensively strengthen the management of reasoning skills to ensure the coordination of network systems.

    The application of data encryption technology can efficiently guarantee the coordination ability of the network system and promote the full play of the effectiveness of network management. In addition, relevant workers can use data encryption technology to efficiently supervise the work of the integrated network, and then implement reasonable and accurate judgments and reasoning on the correctness of the network to ensure the safe operation of the network system.

    The main factors restricting the security of computer network data

    (1) Lack of institutional prevention system

    There are certain defects in the establishment of our country’s computer network security prevention system, and some current domestic laws and regulations are difficult to comply with the rapid development of today’s network technology. This aspect is mainly manifested in the fact that not most domestic companies have no awareness of network data security prevention, lack data security systems, and lack scientific regulations and methods to support the management of network data security.

    This can easily leave opportunities for criminals to take advantage of and then cause serious losses to the company. Based on this, the company needs to think deeply about the level of the management system in network data security, improve and improve the shortcomings in this area, prevent accidents before they happen, and effectively avoid unstable factors in network security.

    (2) The operator lacks basic safety awareness

    In daily life, people often use the Internet for learning, work, entertainment, and other things. People will not deepen their learning and attention at the level of computer network security, lack awareness of network security, do not pay attention to the most basic protection and protection, and cannot scientifically deal with network incidents and unsafe factors in cumbersome situations.

    In addition, the operators or providers of some network software that people often use only pay attention to the effects of network marketing, and do not pay attention to the support and management of network security. Such security measures are useless, and it is difficult to meet customer security requirements in the actual environment, and it is easy to leave security risks.

    (3) Lack of core software technology

    Domestic scientific research on independent technology started late, especially from the perspective of the network operating environment. Today’s security vulnerabilities are mainly presented in operating system security, CPU chip technology, SQL information base protection, gateway, and software security. The above-mentioned technologies generally rely on mature imported products or strong support from technology. This model has greatly reduced the domestic network data security index, and there are certain network security risks, which can easily cause losses. It is necessary to be truly aware of this problem, grasp the domestic passivity and disadvantages at this level, and at the same time need to innovate existing technologies.

    (4) The evaluation system needs to be supplemented

    For computer data network security, under normal circumstances, it is necessary to regulate the basic hacker prevention system as the most efficient security assessment method. By using this method to evaluate the original security factor, or to assist the company to improve the original platform, with a set of reasonable and detailed analyses and explanations, to maintain network data security, if you strengthen the construction of the evaluation system and expand more avant-garde technologies, you can benefit from the economic and technical levels.

    Security issues

    (1) System configuration issues

    In computer networks, computer network security issues include not only hackers and viruses, but also unscientific system configuration. unscientific system configuration will also form certain computer network security issues. Mainly because when using a computer network, the system configuration is not familiar enough, and even some users think that the firewall in the system is not practical, and uninstall it.

    In this way, the security of the computer network will be significantly reduced, and the security of the user’s important information and data cannot be effectively guaranteed. In addition, although some people have installed firewalls, because of the configuration and version status, they cannot better meet the configuration requirements of the computer network system, so there will be varying degrees of security issues.

    (2) Virus problem

    This problem is the core element that causes computer networks to present security problems. Viruses not only have a fast transmission efficiency but also the transmission patterns of various viruses are also diverse. Viruses are essentially spread using computer networks, which pose a certain threat to the security of customer information and data. For example, in the more popular “panda burning incense” in previous years, if the computer network security protection is not strong, it can easily paralyze the computer network on a large scale. In this way, information and data can easily be leaked, and at the same time, user interests will suffer various losses.

    (3) Hacker issues

    Some unscrupulous persons will use hackers to carry out malicious attacks on computer networks, causing computer systems to fail to function normally, or causing many systems to be chaotic. In addition, hacking attacks will tamper with or spy on important information and private information. In this way, not only will it seriously restrict people’s application of computer networks, but it will also affect users’ interests to a certain extent. In addition, hacking attacks will intercept the transmission process of information and data, and obtain the most important information and data, resulting in leakage of important information such as customer information and data, seriously harming the interests of customers.

    Application of data encryption technology in the field of computer network information security

    (1) Network anti-virus technical capabilities need to be strengthened

    To show the ability to filter at any time, it is important to install a virus firewall system. Frequently scan and gradually monitor the files in the network server, or add an anti-virus card to the workstation, and the data should be encrypted, file access rights and network access rights should be established, and certain files that can only be executed by a server can be controlled. Those who do not have permission cannot obtain it because the data is encrypted.

    (2) Application of data encryption technology

    First of all, the use of data encryption technology can initiate disaster recovery methods and emergency response processes at any time in the event of intrusion and attack. The core of this technology is to be equipped with necessary encryption products, such as intrusion detection systems, network scanners, firewalls, etc., to implement real-time network analysis and monitoring, find out the target of the attack at any time and take corresponding countermeasures, and at the same time through emergency plans and backup systems to restore the system in case of emergency.

    Secondly, data encryption technology can provide an important guarantee in open network services. Internet security countermeasures can not only ensure that they are not attacked by outsiders but also use fast and extensive network data resources. The core approach is to pay attention to access technology, establish an indestructible gate through firewalls, and adopt an active review attitude towards FTP services and Web services. Therefore, it is important to strengthen the sense of responsibility of internal network customers, ensure the confidentiality of data, and add necessary audit methods under special circumstances.

    (3) Use of cryptography

    At present, cryptography is the core technology of social network data security, and cryptography methods provide a vital guarantee for network data security. Nowadays, cryptography is mainly used in key management methods, classical cryptography methods, single-key cryptography systems, digital signature methods, etc. However, among such methods, digital signature methods and identity authentication are the most core methods to ensure the comprehensiveness of data and information today.

    (4) The importance of safety management regulations

    To ensure the security of network data, it is important to improve the professional literacy and ethical cultivation of relevant managers and users, keep core data strictly confidential, and complete the inspection and backup of data.

    (5) Cut off communication channels

    To cut off the main transmission channels, first of all, attention should be paid to killing viruses and programs on U disks and hard disks. Web pages automatically pushed by the network should not be accepted at will. Poisoned U disks and hard disks should be anti-virus and formatted at any time to block all unsafe transmission channels. The data in the U disk is encrypted in a simplified manner using the mode provided by the Office software to prevent accidents.

    (6) Granting of network access control

    To comprehensively improve the prevention of network security, it is necessary to use encryption mode to control its access rights, which is also the most important countermeasure and method. This method can better effectively purify network resources and leave no opportunities for illegal resources. This is also one of the key countermeasures to ensure network security. The mode of granting this kind of control is inseparable from the data encryption technology, and generally includes many permissions such as network control, network access control, and directory control.

    Concluding remarks

    In general, according to the necessity of computer network security today, people can only strengthen the reliability and security of computer network systems as a whole by rationally using data encryption technology by their security risks and security threat factors, establishing their main application model, and scientifically selecting decryption and encryption tools. The reliability and security of computer network systems, and then ensure the safe use of important data and information, while promoting the healthy and sustainable development of data encryption technology.

    Keywords: Data encryption technology; computer network security; main role; application

    Application of data encryption technology in computer network security Image
    Application of data encryption technology in computer network security; Photo by Shahadat Rahman on Unsplash.
  • New retail technology and innovation 3 concepts

    New retail technology and innovation 3 concepts

    In the context of the new retail era, the Internet has promoted the transformation of traditional commerce into networking, digitization, and electronic transactions have appeared in all aspects of our lives. Daily life, production, operation, service work, etc. are inseparable from e-commerce, but both the new retail industry and physical retail are facing the risk of stagnation. This article will take the new retail era as the background, in-depth analysis of the development status of today’s retail industry, discuss the technological innovation of the new retail industry and the future development path of physical retail, and put forward feasible suggestions.

    Here are the articles to answer, the doubts about A brief discussion on new retail technology and the innovation path of the retail industry.

    Since entering the new retail era, consumers have occupied a major part of the market. New retail is a way to break the traditional retail model, transform the production and processing of offline products into online services, and use Internet technology, big data technology, artificial intelligence, and other technologies to bring consumers the most convenient and direct experience. The popularity of the Internet will inevitably affect the physical retail industry, and the sense of experience brought by the new retail model to customers has also been tested under the increasing improvement of the Internet. Therefore, the digital transformation and format innovation of the retail industry is both inevitable and the only way to stabilize economic development.

    The development status of the retail industry in the context of new retail

    At present, our country’s economic development is in a critical period of transformation, transformation, and upgrading of old and new kinetic energy. The consumption-driven economic development model is becoming more and more significant. How to quickly improve our country’s consumption capacity has become the key to driving our country’s economic growth. However, in recent years, affected by the changes in economic normality and the sudden new crown pneumonia epidemic, our country’s traditional retail has faced unprecedented difficulties.

    The “2020-2021 Department Store Retail Industry Development Report” released by the Department Store Business Association shows that about 150 department stores will close in 2020, and the total retail sales of consumer goods will be 39.2 trillion yuan, down 3.9% year-on-year, of which commodity retail sales will be 35.2 trillion yuan, down 2.3% year-on-year. At the same time, the retail growth of online platforms is slowing, competition from major e-commerce platforms is intensifying, and the low-cost customer acquisition advantage of e-commerce is difficult to maintain.

    Relying on Internet traffic alone to obtain rapid development has become a thing of the past, so the traditional retail industry can no longer be transformed according to the pure e-commerce model, and the new retail industry can get new opportunities. The online and offline integration of the new retail industry has accelerated, and new types of marketing have emerged in an endless stream, showing the characteristics of omnichannel, digitization, and socialization as a whole.

    The new retail ecosystem composed of data, supply chain, logistics, payment, and finance has been continuously improved, which has promoted the rapid development of a variety of new retail formats for population segments, categories, and markets, and a group of new retail benchmark companies with more potential for development has emerged.

    (1) The development status of online shopping

    The Internet era has broadened consumer purchase channels. For consumers, the convenience brought by the online shopping model is immeasurable. Both in terms of geographical scope and product experience, it has brought many choices to consumers. In addition, consumer behavior can also be digitized and visualized through the Internet and information technology to help companies better analyze and meet consumer needs. For enterprises, online shopping can better control the transaction process, collect, and analyze consumer information, and bring consumers a better sense of experience, to achieve the purpose of a comprehensive analysis of goods.

    (2) The development status of the physical retail industry

    In the new retail era, the development of the physical retail industry is not impressive. With the rapid development of the Internet, major e-commerce platforms have risen rapidly, gradually creating a fashionable and fast online shopping circle. According to the National Bureau of Statistics, the national online retail sales in 2020 were 11,760.1 billion yuan, an increase of 10.9% over 2019. Among them, the online retail sales of physical goods were 9,759 billion yuan, an increase of 14.8%, accounting for 24.9% of the total retail sales of consumer goods, an increase of 4.2 percentage points over 2019.

    Moreover, since the outbreak of the new crown pneumonia epidemic in 2020, in response to the government’s call to reduce outings and gatherings, loyal consumers of many brands have also chosen online shopping, resulting in a serious impact on offline retail, passenger traffic has plummeted, and many stores have more staff than consumers. The traditional retail business concept is still stuck in the concept of increasing production, improving product quality, reducing costs, and expanding sales to make a profit.

    The lack of personalized business models such as big data and artificial intelligence has caused the phenomenon of “thousands of stores on one side” and “thousands of stores with the same product”, which is less attractive to new consumer groups. In addition, offline store operations need to bear store rent, labor costs, storage costs, and sales management fees. This requires a certain proportion of costs to be added to the general pricing model to set prices, resulting in offline retail commodity prices being much higher than online retail, resulting in the loss of a group of price-sensitive consumers.

    The development path of the physical retail industry in the context of new retail

    (1) Strengthen physical retail management

    In the new retail era, strengthening physical retail management requires the introduction of big data and cloud computing-related technologies. Although the internal structure of physical retail is single, it is very complex to calculate according to traditional methods. The use of Internet technology can form an efficient management model and build an information management system.

    Understand the operation and sales status of physical retail stores through the information management system, and transition from the original electronic information to the enterprise data stream, so that the actual procurement, sales, storage, and other processes can achieve the goal of management informatization, which is conducive to improving operational efficiency, increasing store density, and achieving chain effects. During the digital transformation of physical retail, sales and sales profits will further increase, but in essence, technological innovation and technology application is the most critical.

    It is the top priority to use technology to fundamentally promote the transformation of stores and thus drive the long-term development of the physical retail industry. Residents’ consumption methods have adapted to online life. The Internet era has brought convenience in terms of time, environment, logistics, etc. Physical stores are gradually replaced by online exchanges in this environment. From the consumer level, online transactions cover offline transactions. From the value point of view, online shopping and physical retail coexist. Online shopping requires a real sense of experience in physical retail.

    The new retail technology has achieved the accuracy and timeliness of the transaction process in terms of price and logistics. Physical retail is committed to user experience. For example, the clothing industry tends to be networked, and supermarket stores tend to be physical. The physical retail industry needs a network to broaden customer channels and find customer consumption trends. And introduce this consumption habit into product purchase, and factory merchants then integrate it into product production. It can be seen that new retail requires innovative technologies, and physical retail requires innovative operating models and store density.

    (2) Broaden physical retail channels

    The development of e-commerce in our country has gradually entered a critical period. Driven by Internet technology, the competition faced by new business formats is also becoming more and more fierce, and physical retail operations have been greatly impacted. In terms of digital transformation, physical retail has gradually become an online digital channel, such as PC-side websites. Some companies have launched online and offline simultaneous sales channels for the convenience of consumers.

    However, in practice, online and offline are separated from each other, and many management functions such as commodities, business, and personnel are not completely unified. The digital transformation channels of physical marketing in our country have gradually transitioned from the original PC e-commerce to mobile e-commerce and social e-commerce, and in the process of development, the combination of online and offline has been realized to create an online and offline ecosystem to achieve the effect of sharing.

    In addition, a large number of physical sales companies have established cooperative relations with Internet companies and e-commerce platforms, using data collection and processing technologies to share online and offline traffic, provide consumers and customers with a better experience and effectively improve the efficiency of operations and supply chains. With the continuous integration of online and offline, the e-commerce department has assumed more and more extensive functions, from the initial e-commerce practice to digital operations and digital retail expansion.

    (3) Build a new retail omnichannel industrial platform production chain

    The two-line integration of online and offline combines production, sales, and transportation to form an industrial structure under the new retail model. The popularization of digital technology in the field of physical retail has enabled the realization of commonality between online and offline channels and has improved the maturity of industrial Internet conditions, which can directly face consumers and innovate operating modes.

    In the context of digital transformation, physical retail has begun to become a smart application, from focusing more on channels to consumer-centered transformation, and playing a consumer demand-oriented role, so that all physical sales of products, consumer behavior, and users can meet the digital requirements, and apply digital technology to expand the coverage of the entire industrial chain.

    Suggestions for format innovation in the retail industry in the context of new retail

    (1) In-depth mining and analysis of customer data

    In the context of the new retail, offline, online, platforms, and social media are deeply integrated. Consumer buying behavior and consumption habits have become an important pillar of enterprise development. In-depth analysis of customers is particularly critical. In-depth mining of customer data can effectively help enterprises carry out precision marketing.

    The content of customer data and information, not only includes the analysis of market prospects and laws but also includes the maintenance needs of existing customers. Through in-depth analysis, enterprises need to mine and find existing and potential consumer groups and establish an all-round, multi-dimensional personalized user management model to achieve an effective expansion of the scope of precision marketing and promote the upgrading of enterprises in the context of new retail. Transformation.

    (2) Develop new retail technologies

    To meet the diversified needs of consumers for a sense of experience, VR technology is used to realize online virtual experience shopping, offline experience payment, and build a virtual model platform.

    The construction of the virtual model platform builds a virtual image based on virtual VR technology and 3D stereo models. When selecting goods, there is an immersive experience, which transfers consumers’ offline purchases to online through the Internet, bringing convenience. In the initial stage, a shopping platform is set up and the user experience satisfaction and software downloads are observed through big data monitoring. Consumers purchase goods through the online experience. Offline stores are mainly responsible for in-store pick-up and after-sales service.

    Consumers can choose the pick-up method according to their own needs. It can be delivery or self-pickup. Consumers who pick up at the store will be provided with coupons. Coupons will have QR codes. Scan the QR codes to enjoy discounts online. In the physical store section, brand advertisements and brand promotional products will be placed to attract customers to the physical store through coupons, thereby increasing the sales of brand products.

    The value of the virtual model platform is the first, new fields, new models, and new thinking. The virtual new retail model uses new thinking and new models to create an unprecedented virtual model that allows customers to have an immersive experience. It solves the pain points of many people in society who are difficult to dress, choose clothes, and logistics, and initially realize the fast pace of fast life and the new experience of slow life.

    Second, maximize niche brands. Consumers want to buy good-quality goods at the lowest price. Many niche brands are offline stores, live streaming, and Taobao stores, but the discovery rate of consumers is not high, the natural income is not high, and the economic benefits are declining. They have settled in the new retail platform. Quality monitoring is carried out by specialized personnel. Successfully registered brands have both credibility and the most intuitive experience in front of consumers. This has not only driven the development of small businesses but also responded to the call to help more unemployed people get employment and get rid of poverty.

    The first challenge facing virtual new retail is the difficulty of model docking. No matter which industry accelerating the development of the digital economy, the digital age has brought us a lot of conveniences. Big data, mobile Internet, smart logistics, etc. are widespread in our lives. Team literacy, technological innovation, and thinking development often limit the further development of the digital economy. Traditional business models still have a mindset. Many companies cannot change their traditional business models. Adapting to modern consumers to run businesses, how to make traditional business models more fully integrated with digital business models is a challenge facing the current market.

    Second, the pattern tends to be consistent. With the popularity of mobile phone payment, the application functions of many mobile phone software are much the same. What has changed is the interface design, the publicity intensity, the business model, and the payment process. Like shopping software, the core lies in many styles, equal prices, and rich promotional activities. Consumers are tightly grasped through price and convenience. Like live streaming, the core lies in spike prices. Traditional product introductions deeply touch consumers, create a buying atmosphere, ensure logistics, etc., and are rapidly hot under the development of the Internet in recent years.

    The significance of new retail innovation is the first, the technological innovation model. For example, unmanned supermarkets, unmanned shelves, vending machines, etc., This unmanned model has developed by leaps and bounds since 2017. Now the popularity of the industry is declining, but the value of this industry still exists. For now, vending machines still have a large market, and with the development of technology, vending machines can now cover almost all industries.

    • Second, is the integration of online and offline. For example, Box Horse, Suning, O2O, and other models are mainly promoted by giants such as Alibaba and Jingdong in this regard. The current integration and innovation will be the direction of future changes in the retail industry.
    • Third, social retail is based on social platforms. The representatives of this model are Pintuan, Pinduoduo, micro-commerce, etc. In a mobile environment, the use of mobile Internet platforms to promote the development of retail will have good results, and more room for innovation can be obtained.
    • Fourth, is the innovation model of the format. At present, there are representative community stores, fresh food stores, coffee shops, etc. From the perspective of the future, such stores will be more flexible and closer to consumers, so they can develop more quickly.

    (3) The integration of online and offline precision logistics models

    Improve the customer big data system and deeply explore customer purchasing behavior and consumption habits. In the context of new retail, with the development of science and technology, consumers have more and more needs, such as logistics, commodity value, merchant credibility, commodity cost performance, promotional activities, etc., In terms of new retail technology innovation, the management of logistics should not be underestimated.

    Traditional retail can only be consumed in-store, buy as you go, and get as you go. In the new retail era, customers can buy goods around the clock, omnichannel, and full-time, and can get goods through in-store pick-up, delivery in the same city, express delivery, etc. This requires merchants to connect with third-party intelligent distribution and logistics systems to shorten the delivery cycle.

    Conclusion

    In summary, the new retail era puts forward new requirements for the development methods and methods of the retail industry. It is necessary to introduce big data technology, artificial intelligence, VR technology, etc., innovate new retail technologies, and innovate physical retail models. It is more about the integration of elements, diversification of models, and market personalization, to better meet consumer needs, serve consumers, increase the share of physical retail, and promote the continuous development of the retail industry in the new retail era.

    The new retail model is becoming the next development trend. Companies need to be prepared in terms of ideas, understanding, technology, resources, etc. to meet the important changes that will occur in the commercial retail field. The emergence of a new retail model has combined the previously conflicting online and offline sales models, forming a new situation of mutual promotion and complementarity, and opening up a new chapter in the retail model.

    Keywords: Internet; New retail; physical retail; digital transformation; virtual experience

    New retail technology and innovation 3 concepts Image
    New retail technology and innovation 3 concepts; Photo by Alexander Kovacs on Unsplash.